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ANGLE

Branding

自家烘焙咖啡館

堅持成習慣、習慣成自然。位在台北大安區的三角路口,ANGLE CAFE對於咖啡的堅持,昇華成為一種生活態度。

在品牌識別上,運用各種角度拼湊出logo的樣貌,巧妙地將字母轉換為符號,把對咖啡的熱情,進一步擴展到蛋糕與輕食,從不同的角度傳遞出同樣的理念。因角度為品牌的核心,我們將三角區塊轉化為色塊及線條,發展出動態識別,更有系統的加深品牌形象,為將來版圖的延伸提供更全面的發展。

 

Home roasting cafe.

Persistency becomes habits; habits become second nature. 

Located in the triangular intersection in Da-An District in Taipei City, ANGLE CAFE elevates its persistency for coffee into a lifestyle.

For brand identity, we composed logo through various angles, cleverly turning characters into icons. It conveys one idea through various angles and spreads the passion for coffee to cakes and light meals as well.

Since “angle” is core of the brand, we developed brand identity in motion by turning the triangle area into color blocks and lines in order to not only strengthen brand impression but also to path a way for holistic yet extensive development in future.

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