Home roasting cafe.
Persistency becomes habits; habits become second nature. Located in the triangular intersection in Da-An District in Taipei City, ANGLE CAFE elevates its persistency for coffee into a lifestyle.
For brand identity, we composed logo through various angles, cleverly turning characters into icons. It conveys one idea through various angles and spreads the passion for coffee to cakes as well as light meals.
Since “angle” is the core of the brand, we transformed the triangular area into colors and lines and paired it with various geometric forms to complement to the brand identity and to highlight the grey and cold tone of the space.