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ANGLE

Branding

自家烘焙咖啡館

堅持成習慣、習慣成自然。位在台北大安區的三角路口,ANGLE CAFE對於咖啡的堅持,昇華成為一種生活態度。

在品牌識別上,運用各種角度拼湊出logo的樣貌,巧妙地將字母轉換為符號,把對咖啡的熱情,進一步擴展到蛋糕與輕食,從不同的角度傳遞出同樣的理念。

因角度為品牌的核心,我們將三角區塊轉化為色塊及線條,搭配不同的幾何圖形與識別呼應,結合空間灰冷色調風格下凸顯出亮點。

 

Home roasting cafe.

Persistency becomes habits; habits become second nature. Located in the triangular intersection in Da-An District in Taipei City, ANGLE CAFE elevates its persistency for coffee into a lifestyle.

For brand identity, we composed logo through various angles, cleverly turning characters into icons. It conveys one idea through various angles and spreads the passion for coffee to cakes as well as light meals.

Since “angle” is the core of the brand, we transformed the triangular area into colors and lines and paired it with various geometric forms to complement to the brand identity and to highlight the grey and cold tone of the space.

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