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The laboratory of alcohol hidden in a hutong in Beijing.

The name LA-BAR-ATORY has two words, laboratory and bar, echo to each other. Challenging the impossibility with its experimental spirit, LA-BAR-ATORY audaciously creates unique cocktails full of surprises using methods such as fermentation, distillation, clarification, aging, etc.

The brand imagery is strong and clear thanks to the logo composed of a letter A blended into laboratory glasswares. Items on menu are visualized as periodic table of the elements which makes each cocktails look eccentric and psychedelic like mysterious potion. It is an exploratory journey of taste. All the established image of cocktails is gone.

Offset printed with invisible inks, the colors and graphics not only enhance the interaction between our senses and strengthen the visual expression, but also build the experience of a psychedelic laboratory.

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