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LA-BAR-ATORY

Branding

隱身在北京胡同裡的酒精實驗室。

酒吧得名於「Labaratory」。有雙關之意,概念相互呼應。挑戰不可能的實驗精神,大膽運用發酵、蒸餾、澄清、陳年等研究方法,創造出獨一無二、充滿驚奇的調酒。將字母「A」融合實驗室玻璃器皿,刻畫出強烈鮮明的品牌形象。酒單的品項則運用了化學元素表呈現出趣味性。每款雞尾酒詭譎中帶點迷幻,各種神秘的化學藥水,一場探索味覺的旅程,打破調酒的既定形象。

印刷上則使用平板,讓顏色、圖像提升感官的互動,增加視覺的表現力,營造出實驗室充滿迷幻的五感體驗。

 

The laboratory of alcohol hidden in a hutong in Beijing.

The name LA-BAR-ATORY has two words, laboratory and bar, echo to each other. Challenging the impossibility with its experimental spirit, LA-BAR-ATORY audaciously creates unique cocktails full of surprises using methods such as fermentation, distillation, clarification, aging, etc.

The brand imagery is strong and clear thanks to the logo composed of a letter A blended into laboratory glasswares. Items on menu are visualized as periodic table of the elements which makes each cocktails look eccentric and psychedelic like mysterious potion. It is an exploratory journey of taste. All the established image of cocktails is gone.

Offset printed with invisible inks, the colors and graphics not only enhance the interaction between our senses and strengthen the visual expression, but also build the experience of a psychedelic laboratory.

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 T. +886 2 5574 0212

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