alpenglowee
IndustryCulture
We unite brand, culture and experience to drive impact inside and outside an organisation.
IndustryCulture
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The olfactory soul gently awakening at dusk
Meet alpenglowee, a contemporary brand that challenges traditional fragrance narratives. When smell becomes the temperature of memory, time becomes a tangible object that can be touched.
The brand design is based on minimalism, but contains rich conceptual interpretations: the calm ocher color system seems to solidify the halo at sunset, and the solid-color container acts as a blank canvas, waiting for the fragrance to spread in the space
The brand design is based on minimalism, but contains rich conceptual interpretations: the calm ocher color system seems to solidify the halo at sunset, and the solid-color container acts as a blank canvas, waiting for the fragrance to spread in the space; and The sustainability concept conveyed by the packaging is a positive response to the aesthetics of contemporary life.
品牌設計以極簡主義為基調，卻蘊含豐富的概念演繹：恬淡的赭石色系彷彿凝固了日落時分的光暈，純色的容器則扮演一幅留白的畫布，等待香氣在空間中揮灑；而包裝傳達出的永續理念，更是對當代生活美學的一種積極回應。