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よる  YORU

Branding

唯有愛與美食不可辜負
只供應夜晚和牛季節性料理,將夜晚的神秘及高雅置入品牌形象。

我們協助市場調查、策略定位,從命名、識別設計到整體形象策劃,為呼應品牌特色「日式法餐」的精神,在命名上以英文為主要溝通,圖像的部分將日文字體藝術化,由書法呈現柔和與力量,揮舞出“藝術與料理”之間的關係。品牌整體形象從識別設計,延伸至空間規劃,灰、藍、金三色和諧的搭配,建立低調且不失高度的品牌形象。

 

YORU – Only love and food cannot be failed.

Providing only seasonal wagyu cuisine at nighttime, YORU has the brand image of mystery and elegance of the night.

We placed the mystery and elegance of the night into the brand image of YORU, a restaurant providing only seasonal wagyu cuisine at nighttime.We assisted marketing research and strategic positioning from brand identity design to overall brand image planning.

To correspond to the spirit of the brand, Japanese-style French cuisine, we chose English naming as main communication along with graphics made of artistic Japanese characters.Relationship between art and cuisine is expressed through the softness and the power of calligraphy.Overall brand image is understated with high class from brand identity design to harmonious color combination of gray, blue and gold in space planning.

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