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よる  YORU





YORU – Only love and food cannot be failed.

Providing only seasonal wagyu cuisine at nighttime, YORU has the brand image of mystery and elegance of the night.

We placed the mystery and elegance of the night into the brand image of YORU, a restaurant providing only seasonal wagyu cuisine at nighttime.We assisted marketing research and strategic positioning from brand identity design to overall brand image planning.

To correspond to the spirit of the brand, Japanese-style French cuisine, we chose English naming as main communication along with graphics made of artistic Japanese characters.Relationship between art and cuisine is expressed through the softness and the power of calligraphy.Overall brand image is understated with high class from brand identity design to harmonious color combination of gray, blue and gold in space planning.

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